Chase US Open

The Brief:

In a crowded sponsorship field that looks, sounds and shows up the same, how can we ensure we are breaking through to reinforce our benefits and inspire consumers to do more with Chase?

Tension

Frictions at the US Open can take you out of the moment and make it difficult to maintain a consistently positive experience.

Insight

The target wants to be able to experience the Open without having to compromise.

They desire access to a frictionless, elevated, memorable experience.

Strategy

Rally them to victory and elevate their experience by unlocking more of what the Open has to offer with Chase.

Creative Work

The creative and design teams developed an entire campaign identity reserved for Chase at the Open.

Ace the Open featured a variety of media touch points that drove brand affinity while people were experiencing their favorite moments at the biggest tennis event of the year.

Chase US Open

Creative Work

The creative and design teams developed an entire campaign identity reserved for Chase at the Open. Ace the Open featured a variety of media touch points that drove brand affinity while people were experiencing their favorite moments at the biggest tennis event of the year.

The creative and design teams developed an entire campaign identity reserved for Chase at the Open.

Ace the Open featured a variety of media touch points that drove brand affinity while people were experiencing their favorite moments at the biggest tennis event of the year.