Chase Freedom NBA

The Brief:

Drive affinity for Freedom Unlimited by adding new emotional & functional value during the heightened emotion of the NBA season on social channels.

Problem

Sports sponsorship is not only crowded, but difficult to breakthrough, especially for fin-serve brands.

Insight

History is made on the court, but its solidified off the court.

The most memorable moments in NBA history are actually the rituals that happen off the court, and thats where the majority of the consumer participates in their fandom.

Strategy

Meet NBA fans where they are in their fan experience by breathing new life into historic cultural references and reintroducing Cashback in a way that feels familiar.

Creative Work

We scanned for some of the most iconic moments in history, and found a way to adapt them to our brand in a way that feels authentic and grounded in basketball culture.

Check out the full case study here!