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dixon ticonderoga

Manufacturing pencils negatively impacts the environment because it uses wood and other resources. Dixon wants to counteract this by creating a plantable pencil that gives resources back to the environment.

Dixon’s new plantable pencil is the feel good choice consumers want.

case study

posters

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Yeah, pretty cool.

But how do we make it bigger?

Let's attach it to the biggest cultural event of the new decade.

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ambient

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Wingstop will create a politically themed

"Flavor Party," hosting debate and election watch parties.

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Promo

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Wingstop Cup.png

social

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Flavor party attendee's can play Wing Ding Ding on their mobile device while at the event.

Wing Ding Ding Election .jpg

Can't make it to the event? No worries.

Wing Ding Ding can still be played anywhere the event is being live streamed.

Wing Ding Ding Election at Home.jpg

Created during Leo Burnett summer internship program

Team 3

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